Becoming a Successful Graphic Designer



This book is aimed at recent (and soon-to-be) graduates who wish to pursue a career in graphic design. It’s a very practical introduction to the trade and will cover everything from necessary skills to potential business models. There are some fantastic interviews with talented and well-respected designers, and the book is full of exciting examples of work.

Basics Graphic Design 03: Idea Generation


December 3, 2012

Basics Graphic Design: Idea Generation explores the different ways in which designers can generate creative ideas in response to a given project brief.

Great designs begins with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brain storming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart.

Creative thinking is a skill that can be developed – this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions


July 9, 2012

In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don’t need to hit a search button, you don’t need to feel lucky. You need to read this book.

Barrie Tullett, The Lincoln School of Art & Design, UK

Design Research is an easy to follow, clearly written, student friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a ‘real world’ authority. The inclusion of case studies, interviews and supporting imagery purposefully link the relevance of the content to the practice of being a designer. Carefully building in complexity as the book progresses, the importance, practice, methods, and key terminology of research are introduced in a measured way, ensuring the reader is not overwhelmed – students who do not value research as part of the design process will not only be engaged throughout, but they will be in no doubt of its importance after reading this book. In fact, Design Research doesn’t just take the reader through a step-by-step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day-to-day basis in lecture theatres and workshops – Design Research should therefore be on any contextual studies reading list as a result.

Nigel Ball, Course Leader, School of Arts & Humanities, University Campus Suffolk, UK