As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organise themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today’s students looking to start a career in design.
December 3, 2012
Basics Graphic Design: Idea Generation explores the different ways in which designers can generate creative ideas in response to a given project brief.
Great designs begin with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brainstorming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart.
Creative thinking is a skill that can be developed – this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.
July 9, 2012
In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don’t need to hit a search button, you don’t need to feel lucky. You need to read this book.
Barrie Tullett, The Lincoln School of Art & Design, UK
Design Research is an easy to follow, clearly written, student friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a ‘real world’ authority. In fact, Design Research doesn’t just take the reader through a step-by-step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day-to-day basis in lecture theatres and workshops – Design Research should therefore be on any contextual studies reading list as a result.
Nigel Ball, Course Leader, School of Arts & Humanities, University Campus Suffolk, UK