I am a web and print designer, design writer and design educator – you’ll notice a theme. In agencies, I’ve completed projects for a number of clients including BT, John Lewis, Sony, Creative Skillset and The Department for Business, Innovation & Skills. As a freelance designer, I’ve worked for clients as varied as The Big Issue, Relays, David Atkins, Macks Faulkron, Shell, Sainsbury’s, South West Artwork and many more.

I live in sunny Plymouth, Devon, but work with a range of clients nationwide, and sometimes internationally. I’m always looking to take on new and interesting projects with nice people; if you fit this bill and need some design assistance, please get in touch and we’ll speak.


Becoming a Successful Graphic Designer

Bloomsbury/Fairchild, 2016

As students prepare to enter the world of work, there are many decisions that they need to make about what type of career they want: Freelancing? Working in a design agency? Setting up their own business? They also need the practical advice about how to work with clients, how to organise themselves, billing, etc. Through interviews with people at all levels of design, the author provides down to earth and straight forward information that is relevant to today’s students looking to start a career in design.

Basics Graphic Design 03: Idea Generation

Bloomsbury/Fairchild, 2012

December 3, 2012

Basics Graphic Design: Idea Generation explores the different ways in which designers can generate creative ideas in response to a given project brief.

Great designs begin with great ideas. Throughout this book, best-selling author team Ambrose and Leonard show how a clear understanding of audience, context and materials can lead to innovative, targeted designs. They also explore the many levels of idea generation, from the macro to the micro, explaining how budding designers can use simple techniques and strategies from brainstorming to more focused, selective and strategic systems to get their creative juices flowing and come up with a brilliant idea that will set their designs apart.

Creative thinking is a skill that can be developed – this book introduces a variety of approaches, theories and strategies to help designers do this, with practical exercises, engaging studio interviews and striking visual examples.

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Bloomsbury/Fairchild, 2012

July 9, 2012

In a climate where a certain six letter word search engine is fast becoming the one-stop hit for every research need, this book shows a breadth of techniques, opportunities, methodologies and suggestions that will open up your creative thinking in a way that no algorithm ever could. You don’t need to hit a search button, you don’t need to feel lucky. You need to read this book.

Barrie Tullett, The Lincoln School of Art & Design, UK

Design Research is an easy to follow, clearly written, student friendly guide on how to conduct research for practical projects. Although academic in content, the fact that there are direct links to professional practice throughout, gives the book a ‘real world’ authority. In fact, Design Research doesn’t just take the reader through a step-by-step guide to the research process, it also highlights plenty of everyday good practice along the way. In writing this book, Leonard and Ambrose have gone a long way in validating to students what they are taught on a day-to-day basis in lecture theatres and workshops – Design Research should therefore be on any contextual studies reading list as a result.

Nigel Ball, Course Leader, School of Arts & Humanities, University Campus Suffolk, UK

Conferences & Lectures

Graphic Design Educators Network

September 9th, 2016,
Defining ‘Success’ Within The Bounds Of Graphic Design Education

New Designers – The Design Trust Start-Up Day

June 30th, 2016
Lecture: Marketing yourself as a freelancer then getting clients

Plymouth College of Art

FEB 16th, 2016
Lecture: Starting a freelance creative career

Plymouth College of Art

FEB 4th, 2016
Lecture: Building a career in the creative industries

I’m a Creative – Plymouth College of Art

Feb 2nd, 2016
Lecture: Essential Steps to Freelancing

LCC Graduate School Festival

DEC 11th, 2015
Lecture: How to freelance

New Designers

June, 25th, 2015, London
Lecture: The Freelance Route

LCC Career Workshop

May 13th, 2015
Lecture: The Freelance Route

Design Your Career

March 14th, 2015, Craft Central, London
Lecture: Marketing & Promotion

Design Your Career

March 27th 2015, By The Sea, Bournemouth
Lecture: Intellectual Property
Lecture: Entrepreneurship

LCF Artsmart workshop

March 10th, 2015, London
Lecture: The Freelance Route

LCF Artsmart workshop

June 23rd/24th, 2014, London
Workshop: CV Advice
Workshop: Career Advice

Insight & Inspiration Roadshow, hosted at the Accelerator London (London Metropolitan University)

June 12th, 2014, London
Lecture: Starting out – Buddy & Design Your Career

LCF Artsmart workshop

June 17th, 2013, London
Workshop: CV Advice

Who Needs Copywriters?

April 19th, 2013,Bournemouth
Lecture: Three Short Words

Event Organisation & Management

Design Your Career

March 27th, 2015, By The Sea, Bournemouth
Speakers included: Sarah Thelwall, Mark Masters, Stephanie Carswell &Marion Gillet.

Design Your Career

March 14th, 2015, Craft Central, London
Speakers included: Patricia van den Akker of The Design Trust, Cheryl Adamson, Sian Meades & Sarah Hamilton.

Design Your Career

October 19th, 2013, Ideastap, London
Speakers included: Patricia van den Akker of The Design Trust, South West Artworks, Perri Lewis of Mastered, The ID Group, Notonthehighstreet.com,Dan Goode of Seek&Adore, Sarah James of The Contemporary Craft Festival,Clare Yarwood-White of Create a Craft Business & Z Sinclair,

Design Your Career

February 2nd, 2013, Pavilion Dance, Bournemouth
Speakers included: Wayne Hemingway, Kresse Wesling of Elvis & KressePatricia van den Akker, The ID Group, Notonthehighstreet.com, Laura Thomas, Seek&Adore, South West Artworks & Joanne Dewberry.

Craft, Coffee & Cupcakes pop-up shops

October 12th, 2013, Bournemouth

October 11th & 18th, 2012, Bournemouth

Show & Tell pop-up shop

July 29th & 31st, 2011, Bournemouth


I work on a variety of graphic design and web design projects on a freelance basis that encompass areas of branding, promotion and marketing. I work across web (CMS, HTML, CSS and more) and print (digital and traditional); I have a fluent knowledge of both areas of design and relish projects that allow me to work across the two areas.

In addition to design services I also offer training in all of the previously mentioned areas. When developing a CMS website I feel it is of the utmost importance the client feels in control when the complete site is handed over and they are fully able to run updates and add new content.


Interview with Meet the Makers

Craft a craft business: Design Your Career round up part 1

Craft a craft business: Design Your Career round up part 2

Design Your Career event article at Joannedewberry.co.uk

Neil & Sarah’s tips for selling online via Mollie Makes

An interview with Create a Craft Business

Portfolio presentation with Ideastap

Design Your Career event piece in Craft Mag

Key Skills

InDesign, Illustrator and Photoshop. WordPress, HTML5, CSS3.

Traditional print skills: letterpress & screen printing.

Training: I offer training in all of the above skills and through Design Your Career I can provide a broad creative business building workshops.

Events: Marketing, promotion & event management.

Writing: Copywriting, authoring of longer texts and blog posts.